Ever since the brand was founded in 2006, we at SeventySeven have always strived to get a high-quality raw tone on our domestically-produced semi-acoustic and full-acoustic guitars, and have established ourselves as a popular, well-known brand in Japan. Now, in 2020 we are launching our new lineup the - SeventySeven Japan Tune-Up - series. Thanks to over 40 years of guitar making experience acquired since 1977, and the know-how that comes with constant development and attention to the player’s needs, we have been able to tune even the smallest details of our products to achieve peak performance and give the player all the means he needs to create amazing music.